Custom software · Source code in your name
Custom sales software for real estate developers.
Unit blocking matrix, construction-linked payment schedules, channel-partner portal and WhatsApp bots, built around your process. You own the source code. First usable version in 6 to 8 weeks.
Three quick steps. A 30-minute scoping call, then a module-by-module estimate.
50+ real estate projects · ₹15 Cr+ ad spend managed
Google and Meta certified. No other industry.
Trusted by real estate teams at
Where Excel breaks
Off-the-shelf CRMs were designed for SaaS sales. A tower launch with 400 units, 60 channel partners and construction-linked payments is a different problem.
Leak 1
Sales managers using manual Excel sheets to block units, causing costly double-booking conflicts on launch day
The fix
Real-time unit locking with holds, expiry and an audit trail, shared by sales and channel partners
Leak 2
Payment milestones, demand letters, and interest calculations tracked by hand with high error rates
The fix
A milestone engine that raises demand letters and interest automatically from construction updates
Leak 3
Channel partners calling sales managers repeatedly to verify unit availability and commission status
The fix
A CP portal with live availability and commission status, so nobody phones to ask
Leak 4
Off-the-shelf software failing to accommodate India-specific payment plans (construction-linked, CLP, subvention, possession-linked)
The fix
Payment plans modelled the Indian way: CLP, subvention, possession-linked and custom
What is included
Start with the one that hurts most. Each module ships in two-week sprints and is usable on delivery.
Tower, floor and unit with holds, pricing and an audit trail.
Construction-linked schedules, interest and reminders, automatically.
Digital booking forms, document collection and e-sign.
Registration, lead protection, live inventory and commission tracking.
Agreements drafted from the booking record in minutes, not days.
Inventory search, brochure delivery and visit booking on WhatsApp.
Proof
Brokers, builders, land owners and investors on one platform, with a firm dashboard the sales head runs the morning meeting from.
Case study · Ongoing engagement
Indian property still runs on paper, phone calls and blind trust: the same flat listed five times at five prices, forged deeds, advance money handed over on faith, and months of chasing offices to check a title. RME Research wanted a system where every deed, diligence finding and rupee of escrow lives on a record nobody can edit, and where every participant has a verified identity. Not one app, but a family of them sharing identity, documents and escrow.
“The Immobilier team is helping us build a technology-driven ecosystem designed to bring greater structure, security, and performance to real estate.”
What you see every week
If you have been burned by an agency before, this is the part that matters. Spend, cost per lead and cost per site visit by campaign, updated daily, without asking for a report.
How we work
Two-week sprints · Zero waste · Zero shortcuts
01Step 1 of 5 · Week 1
We analyze your project inventory, target buyer personas, historical ad data, and current CRM workflow to pinpoint bottlenecks and drop-offs.
What you get
Pricing
Milestone-billed, modules priced as two-week sprints. A full Sales OS starts at ₹8 L.
Most clients start here
Defined functional modules, milestone deliverables, fixed timeline (e.g., CRM + Inventory, 12 weeks)
Option 2
2–5 developers embedded long-term, monthly capacity billing
Option 3
Ongoing feature development, maintenance, SLA, and continuous performance optimization
What clients say
What to expect
Figures from named client accounts. Ask for a reference on your call.
FAQ
Specialised services
Each of these has its own page, with the scope, pricing and proof for that one service.
Free scoping call
A 30-minute call with the engineer who would build it, and a module-by-module estimate within a week.
