Why cost per site visit instead of cost per lead?

Because leads do not buy flats; visitors do. A ₹300 lead that never visits costs more than a ₹900 lead that does. Optimising for cost per lead quietly rewards junk.

What is a good lead-to-visit rate?

For residential projects in Indian metros we see 5% to 12% depending on price band and follow-up speed. Below 5% almost always means slow or missing follow-up, not bad traffic.

What is a good visit-to-booking rate?

10% to 25% for a well-priced project with a trained sales floor. The number depends more on the sales team and the pricing than on marketing.

Why do you ask for a phone number?

The full breakdown and the benchmark comparison are the useful part, and we would rather send them to a real person than a bot. We will not spam you. One WhatsApp message with the results and an offer of a free audit, that is all.

Free tool

What does a site visit really cost you?

Cost per lead is the number agencies report. Cost per confirmed site visit is the number that predicts bookings. Enter four figures and see yours.

Your numbers

Monthly ad spend

₹

Cost per lead

₹

Lead-to-visit rate

Visit-to-booking rate

Do not know your visit rate? Count last month's confirmed visits and divide by the leads that month. If nobody counted, that is the first thing to fix.

Headline

Your cost per confirmed site visit

₹10,000

Leads / month

500

Site visits

Bookings

Full breakdown

Questions

How to read the numbers.

Free Consultation

We Build Relationships, Not Just Projects.

Want us to bring your cost per visit down?

The free audit looks at your accounts, landing page and follow-up, and tells you which of the three is costing you the most.

15-minute direct WhatsApp strategy call with a specialist
Clear roadmap and estimate — no obligation
Response within 24 hours

Book a free 15-minute strategy call

Free · 15 min

Three quick steps. We confirm your call on WhatsApp.

50+ projects
·
12,000+ leads generated
·
Only real estate